Toledo Region Branding Initiative I say, credit "EconCat88":http://toledotalk.com/cgi-bin/tt.pl/profile/econcat88 for igniting this new trend in branding Toledo's image. Last fall and this winter, Blade columnists and the Blade editorial board seemed to take a greater interest in the Toledo branding initiative after The Hunt for EconCat88. Nov 25, 2013 - "Toledo must be defined by those who build":http://www.toledoblade.com/Keith-Burris/2013/11/25/Toledo-must-be-defined-by-those-who-build.html q. What happened to our branding effort? Where is the Chamber of Commerce? q..