Toledo Region Branding Initiative

I say, credit media mogul "EconCat88":http://toledotalk.com/cgi-bin/tt.pl/profile/econcat88 for igniting this latest trend in *branding* Toledo's image.

Last fall and this winter, Blade columnists and the Blade editorial board seemed to take a greater interest in the Toledo *branding* initiative after "The Hunt for EconCat88."


br. Nov 25, 2013 - "Toledo must be defined by those who build":http://www.toledoblade.com/Keith-Burris/2013/11/25/Toledo-must-be-defined-by-those-who-build.html 

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What happened to our *branding* effort? Where is the Chamber of Commerce?
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br. Nov 29, 2013 - "Nationwide, most people don’t quite know what to think about Toledo":http://www.toledoblade.com/Featured-Editorial-Home/2013/11/29/Video-brand.html

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Give “EconCat88” this much: His narrated videos of Toledo on YouTube, many of them portraying an urban wasteland, have done more to spark discussion of the city’s image *than all the work of a +branding initiative formed in 2009.*
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That's a jab directed toward the branding effort led by http://toledoregion.com

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As for Toledo’s branding committee, maybe it should find the reclusive man behind “EconCat88” — and hire him.
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br. Dec 15, 2013 - "Human assets elevate Toledo":http://www.toledoblade.com/Keith-Burris/2013/12/15/Human-assets-elevate-Toledo.html

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I was still pondering all this when I went to see Keith Burwell at the Toledo Community Foundation. I wanted to talk to him about the *Toledo branding initiative.* 
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