Toledo Region Branding Initiative

I say, credit media mogul "EconCat88":http://toledotalk.com/cgi-bin/tt.pl/profile/econcat88 for igniting this latest trend in *branding* Toledo's image.

Last fall and this winter, Blade columnists and the Blade editorial board seemed to take a greater interest in the Toledo *branding* initiative after "The Hunt for EconCat88."


br. Nov 25, 2013 - "Toledo must be defined by those who build":http://www.toledoblade.com/Keith-Burris/2013/11/25/Toledo-must-be-defined-by-those-who-build.html 

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What happened to our *branding* effort? Where is the Chamber of Commerce?
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br. Nov 29, 2013 - "Nationwide, most people don’t quite know what to think about Toledo":http://www.toledoblade.com/Featured-Editorial-Home/2013/11/29/Video-brand.html

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Give “EconCat88” this much: His narrated videos of Toledo on YouTube, many of them portraying an urban wasteland, have done more to spark discussion of the city’s image *than all the work of a +branding+  initiative formed in 2009.*
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That's a jab directed toward the *branding* effort led by http://toledoregion.com

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As for Toledo’s *branding* committee, maybe it should find the reclusive man behind “EconCat88” — and hire him.
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br. Dec 15, 2013 - "Human assets elevate Toledo":http://www.toledoblade.com/Keith-Burris/2013/12/15/Human-assets-elevate-Toledo.html

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I was still pondering all this when I went to see Keith Burwell at the Toledo Community Foundation. I wanted to talk to him about the Toledo *branding* initiative. 
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br. Dec 20, 2013 - "Local firm revising efforts to market the Toledo region":http://www.toledoblade.com/business/2013/12/20/Local-firm-revising-efforts-to-market-the-Toledo-Region.html

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Jeff Schaaf, the Toledo native hired last December [2012] to sell the “Toledo Region” *brand,* said the effort up to now has painted Toledo and northwest Ohio as the heart of the “New Manufacturing Economy.” It was a narrative designed to tell outsiders the truth about the Toledo they only thought they knew.

“Our DNA is strong with manufacturing. We know how to build things,” Mr. Schaaf said Thursday in an *interview with the editorial board of The Blade.*

So the Toledo Brand Initiative has hired North, which has expertise in branding and logos, in an effort to tweak both its message and the current “TR — Toledo Region” logo, Mr. Schaaf said.
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br. Dec 27, 2013 - "Building the brand":http://www.toledoblade.com/Featured-Editorial-Home/2013/12/27/Building-the-brand.html