New Toledo Region Branding Info - April 2014

 

bq. _"they've updated the online version with more examples of the overall branding."_

Indeed. The  Blade "story":http://www.toledoblade.com/Economy/2014/04/05/Toledo-brand-scraps-TR-logo.html that started this thread  contains info that I missed in the original story.


br. Old ToledoRegion.com logo:

<img src="http://www.toledoblade.com/image/2014/04/05/800x_b1_cCM_z/Toledo-Region-previos-logo.jpg" width="50%" height="50%">


br. http://www.northdesign.com

New logo:

<img src="http://www.toledoblade.com/image/2014/04/05/800x_b1_cCM_z/ToledoRegion.jpg"  width="50%" height="50%">


br. "++New Toledo Region branding kit++":http://www.toledoblade.com/attachment/2014/04/05/Toledo-Region-branding-kit.pdf - (pdf file) - includes images, font types, and color schemes.

 # 95d600
<div style="width:100px;height:100px;background:#95d600;"></div>

br. # 262729
<div style="width:100px;height:100px;background:#262729;"></div>

br. # d1d3d3
<div style="width:100px;height:100px;background:#d1d3d3;"></div>

br. # ffffff
<div style="width:100px;height:100px;background:#ffffff; border-width:1px; border-style:solid; border-color:#d1d3d3;"></div>


br. !https://farm4.staticflickr.com/3691/13680211845_2814f8afd6_o.png!


br. I like the badges, icons, or whatever they're called. Even birdwatching has one. It was an activity "mentioned":http://go.toledoregion.com/Enjoy/Enjoy-Overview.aspx on the old site.

!https://farm3.staticflickr.com/2839/13679964863_338e400b8b_o.png!


br. Some other images from the new branding kit:

!http://www.toledoblade.com/image/2014/04/05/800x_b1_cCM_z/Toledo-Region-Branding-Initiative-2.jpg!


br. !https://farm8.staticflickr.com/7323/13680246363_5bb738e3c7_c.jpg!


br. !https://farm8.staticflickr.com/7407/13680182125_ce0ea0ecd7_c.jpg!


br. !https://farm8.staticflickr.com/7122/13680535044_6104db3750_c.jpg!

br. !http://www.toledoblade.com/image/2014/04/05/670x_b1_a16-9_cCM_z/Toledo-Region-Branding-Initiative-4.jpg!


hr.

quote=175029

That's probably why a blank one existed, so you could, you know, fill in what you want.

<div style="margin-top:20px; color:#262729; font-size:130%; font-weight:bold;">"I MAKE <span style="color:#95d600; font-family:cursive; text-decoration:none; border-bottom:2px solid #262729; font-size:130%; vertical-align:super;">Whoopie</span>
<br /><span style="padding-left:10px;">IN TOLEDO.</span>"
</div>

br. You can use this HTML at Toledo Talk. Replace the three questions marks with whatever.

bc. <div style="margin-top:20px; color:#262729; font-size:130%; font-weight:bold;">"I MAKE <span style="color:#95d600; font-family:cursive; text-decoration:none; border-bottom:2px solid #262729; font-size:130%; vertical-align:super;">???</span>
<br /><span style="padding-left:10px;">IN TOLEDO.</span>"
</div>

<div style="margin-top:20px; color:#262729; font-size:130%; font-weight:bold;">"I MAKE <span style="color:#95d600; font-family:cursive; text-decoration:none; border-bottom:2px solid #262729; font-size:130%; vertical-align:super;">Web Apps</span>
<br /><span style="padding-left:10px;">IN TOLEDO.</span>"
</div>


hr.

my apr 7, 2014 comment:

That's hilarious.  WSPD attempts to ridicule design work from a Toledo firm by pointing to the wrong logo. Apparently, accuracy is optional at the station.

makeit=Epic Fail


br. I doubt WSPD is qualified to discuss design based upon the look of their website.   

makeit=Ugly


br. It's interesting that the top of the WSPD site states, "Toledo News, Traffic, &amp; Weather," but they have a drop-down menu option titled "NSFW."  I could understand that kind of data existing on WIOT's site, but I guess class is also optional at the so-called news station. 

makeit=infantile behavior


br. The right arrow in the new logo design that indicates forward reminds me of what exists in mobile apps and image slide shows or carousels where the right arrow usually implies more info, next, or forward.

!https://farm8.staticflickr.com/7142/13708007955_bf53fd4ec5_m.jpg!   !https://farm8.staticflickr.com/7333/13708007825_787c87caf9_n.jpg!


br. The new logo design could have  applications  on the web or in apps.

This is simple HTML not an image, so it looks plainer, but the arrow and the text at the bottom are links that point to the same page.

<div style="display: table; width:350px; height:175px; text-align:center; background:#262729; padding-top: 25px;"><div style="padding-left:20px; padding-top:10px;">
<span style="font-size:2em; font-weight: bold; letter-spacing:.3em; color:#ffffff;">TOLEDO</span><span id="caretlink" style="font-weight:bold;"><a href="http://toledotalk.com/cgi-bin/tt.pl/article/906/ReUrbanism_Meeting_Notes_Feb_22_2007">></a></span></div><div style="margin:0px auto 0px; margin-top:10px; background:#95d600; letter-spacing:.1em; color:#262729; font-weight:bold; width:100px;">REGION</div>
<div style="margin:0px auto 0px; margin-top:20px; margin-bottom:10px; border-top: 1px solid white; width:50%;">
</div><span id="caretlink"><a href="http://toledotalk.com/cgi-bin/tt.pl/article/906/ReUrbanism_Meeting_Notes_Feb_22_2007">
<span style="font-size:75%;">ReUrbanism</span></a></span>
</div>

-

<div style="display: table; width:350px; height:175px; text-align:center; background:#262729; padding-top: 25px;"><div style="padding-left:20px; padding-top:10px;">
<span style="font-size:2em; font-weight: bold; letter-spacing:.3em; color:#ffffff;">TOLEDO</span><span id="caretlink" style="font-weight:bold;"><a href="http://toledotalk.com/cgi-bin/tt.pl/article/14548/Spring_Songbird_Migration_Summary">></a></span></div><div style="margin:0px auto 0px; margin-top:10px; background:#95d600; letter-spacing:.1em; color:#262729; font-weight:bold; width:100px;">REGION</div>
<div style="margin:0px auto 0px; margin-top:20px; margin-bottom:10px; border-top: 1px solid white; width:50%;">
</div><span id="caretlink"><a href="http://toledotalk.com/cgi-bin/tt.pl/article/14548/Spring_Songbird_Migration_Summary">
<span style="font-size:75%;">Spring Bird Migration</span></a></span>
</div>

 #toledo - #design - #advertising - #business