New Toledo Region Branding Info - April 2014 bq. _"they've updated the online version with more examples of the overall branding."_ Indeed. The Blade "story":http://www.toledoblade.com/Economy/2014/04/05/Toledo-brand-scraps-TR-logo.html that started this thread contains info that I missed in the original story. br. Old ToledoRegion.com logo: br. http://www.northdesign.com New logo: br. "++New Toledo Region branding kit++":http://www.toledoblade.com/attachment/2014/04/05/Toledo-Region-branding-kit.pdf - (pdf file) - includes images, font types, and color schemes. # 95d600
br. # 262729
br. # d1d3d3
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br. !https://farm4.staticflickr.com/3691/13680211845_2814f8afd6_o.png! br. I like the badges, icons, or whatever they're called. Even birdwatching has one. It was an activity "mentioned":http://go.toledoregion.com/Enjoy/Enjoy-Overview.aspx on the old site. !https://farm3.staticflickr.com/2839/13679964863_338e400b8b_o.png! br. Some other images from the new branding kit: !http://www.toledoblade.com/image/2014/04/05/800x_b1_cCM_z/Toledo-Region-Branding-Initiative-2.jpg! br. !https://farm8.staticflickr.com/7323/13680246363_5bb738e3c7_c.jpg! br. !https://farm8.staticflickr.com/7407/13680182125_ce0ea0ecd7_c.jpg! br. !https://farm8.staticflickr.com/7122/13680535044_6104db3750_c.jpg! br. !http://www.toledoblade.com/image/2014/04/05/670x_b1_a16-9_cCM_z/Toledo-Region-Branding-Initiative-4.jpg! hr. quote=175029 That's probably why a blank one existed, so you could, you know, fill in what you want.
"I MAKE Whoopie
IN TOLEDO."
br. You can use this HTML at Toledo Talk. Replace the three questions marks with whatever. bc.
"I MAKE ???
IN TOLEDO."
"I MAKE Web Apps
IN TOLEDO."
hr. my apr 7, 2014 comment: That's hilarious. WSPD attempts to ridicule design work from a Toledo firm by pointing to the wrong logo. Apparently, accuracy is optional at the station. makeit=Epic Fail br. I doubt WSPD is qualified to discuss design based upon the look of their website. makeit=Ugly br. It's interesting that the top of the WSPD site states, "Toledo News, Traffic, & Weather," but they have a drop-down menu option titled "NSFW." I could understand that kind of data existing on WIOT's site, but I guess class is also optional at the so-called news station. makeit=infantile behavior br. The right arrow in the new logo design that indicates forward reminds me of what exists in mobile apps and image slide shows or carousels where the right arrow usually implies more info, next, or forward. !https://farm8.staticflickr.com/7142/13708007955_bf53fd4ec5_m.jpg! !https://farm8.staticflickr.com/7333/13708007825_787c87caf9_n.jpg! br. The new logo design could have applications on the web or in apps. This is simple HTML not an image, so it looks plainer, but the arrow and the text at the bottom are links that point to the same page.
TOLEDO>
REGION
ReUrbanism
-
TOLEDO>
REGION
Spring Bird Migration
#toledo - #design - #advertising - #business