The homepage is dead

May 15, 2014 - qz.com - "The homepage is dead, and the social web has won—even at the New York Times":http://qz.com/209950/the-homepage-is-dead-and-the-social-web-has-won-even-at-the-new-york-times/

People who used RSS readers long ago would have accessed homepages less often. 

But obviously, socialmedia's popularity since 2008 or so has contributed the most to users not accessing a site's homepage directly.

q.
Traffic to the New York Times homepage fell by half in the last two years, according to the newspaper’s internal review of its digital strategy. 

++That’s not necessarily a reflection of any problems at the Times but the reality of how news is now distributed on the internet.++ 

Homepage traffic is declining at most news sites as readers increasingly find links to news articles from social media, email, and other sources. 

(This may be a self-serving argument: Quartz barely has a homepage at all, in recognition of this trend.)

Overall traffic to the Times isn’t falling; it’s just coming in through the “side door” more often.
q..