h1. Ello - Oct 4, 2014

http://www.inc.com/jeremy-quittner/paul-butnitz-talks-about-ello-and-other-subjects.html

https://ello.co/budnitz/post/F4Nwcnkjv-lwXimAk7EYPg

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Many people have been asking for a "like" or "favorite" button for Ello.

We do have something planned, but it's a bit different than how other networks do it (of course). It will be coming out very soon.
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"Different" is the key. Repeating the same old function is unnecessary, in my opinion. I don't understand why people like the "like."

More from that post:

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Other ad-based social networks make money if you like lots of things. Each time you do, they record what you like, and that tells them more about you. The more they know about you, the more money when they sell your data to advertisers.

Because Ello doesn't have ads, we're not motivated to do anything like that.

There's nothing wrong with a quick "like"! But on Ello, but *we love the idea of moving away from "counting likes" and "collecting as many followers as possible".*

Ello is about quality, not quantity. 
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