Advice for TV news reporters on how to sound dramatic and urgent

++"This story is rapidly changing."++

July 3, 2013 BoingBoing.net "post":http://boingboing.net/2013/07/03/breaking-advice-for-tv-news-r.html

q.
The biggest leak of all this week: "a document from a television news consultancy":http://jimromenesko.com/2013/07/02/consultants-list-of-words-that-add-urgency-to-tv-news-reports/ that lists words and phrases reporters should use to add a sense of (OMG!) urgency to TV news reports.
q..

more.


br. July 2, 2013 - "JimRomenesko.com":http://jimromenesko.com/2013/07/02/consultants-list-of-words-that-add-urgency-to-tv-news-reports/

q.
Consulting firm SmithGeiger has given its TV clients a three-page list of phrases intended “to help reflect and promote urgency and a ‘happening now’ feeling in a newscast.”

Here are the words and phrases that SmithGeiger suggests be used:
q..

* we do have some breaking news right away
* rapid developments
* this story is rapidly changing
* you saw it here first just minutes ago
* we are going to be covering this live for you
* breaking overnight
* you are looking live
* but first we begin with
* all new
* new right now
* new developments are unfolding
* we are watching with you these first pictures live from the scene
* this is a rapidly developing situation
* breaking as we go on air
* you’ll hear in just seconds
* take a live look behind me
* but after we told you…we kept asking
* we’ve been talking about this in the last hour
* we want to give you the very latest
* we are going to stay on this story every step of the way
* we have new information for you as soon as anything happens
* we are following this closely and are making sure you don’t miss anything
* we are going to stay on this story night and day
* we are not stopping with our coverage until this story is done

 #media - #moronism - #blog_jr