h1. Video ads within Facebook's Instant Articles

March 31, 2016

http://www.wsj.com/article_email/video-ads-are-coming-to-facebook-instant-articles-1459371404-lMyQjAxMTE2MTMyMTAzNzE4Wj

I'm pointing out the inadequate writing, contained within this WSJ article.

q.
The social network said it will also allow publishers to place one additional ad unit at the bottom of every Instant Article, which it estimated could increase ad impressions by more than 20%. Currently publishers may include one ad for every 350 words of content.

It’s the latest evolution for the Instant Articles program, which allows publishers to host content directly on Facebook instead of posting links to direct users back to their own websites.
q..

The writer failed to mention that Instant Articles can only be viewed by installing and using Facebook's native app on a mobile device.

A user cannot view Instant Articles by accessing Facebook with a web browser on desktop, laptop, tablet, or phone.

It's likely that most Facebook users access the service from a mobile device and not a PC (d