2015 posts about web page bloat July and July 2015 posts: http://product.voxmedia.com/2015/5/6/8561867/declaring-performance-bankruptcy https://mondaynote.com/news-sites-are-fatter-and-slower-than-ever-1dc7adebfc90#.q6gxa883u http://digiday.com/publishers/washington-post-cut-page-load-time-85-percent/ q. The result: The Post has reduced its *“perceived completeness time”* — which it defines as the time it takes a page to appear complete to readers — to 1.7 seconds — an 85 percent performance increase compared to the previous iteration of the page. *Unlike “load time,”* which details how long it takes for every element on a page to load, perceived load time measures what a reader actually sees, *making it a more useful metric,* according to Franczyk. q.. Hah! No frigging way. *Perceived completeness* may be more useful for the publishers' IT department when they present their great achievements to other departments, but sorry, that's an invalid measurement for users, in my opinion. Fully loaded includes every bit of crap that gets downloaded to users' computers (desktop, laptop, tablet, phone, shoe). All that crap can bog down older CPUs and create a clunky UX. And while perceived completeness has been achieved, the UX may be disrupted by the additional download of the crapware (ads, useless javascript, images that are unnecessarily large). Perceived completeness is IT's version of funny money and fraudulent politics. July 2016 info: http://www.webpagetest.org/result/160712_K8_QXJ/ www.theverge.com/2016/7/11/12153370/gochat-pokemon-go-chat-app-jonathan-zarra-interview From: Dulles, VA - Chrome - Cable 7/12/2016, 9:57:31 AM First View Fully Loaded: 119.491s !!!??? 311 requests 3,885 KB Cost: $$$$$ 41.6% of the bytes were Flash-related !!!??? 27.9% of the bytes were JavaScript 4.6% was HTML 6.4% was CSS Except for tiny stories, I wonder if a good rule for a website would be for the CSS to be smaller than the HTML.