Publishing to mobile app platforms instead of websites

Not in addition to, but solely within mobile apps that are maintained by other services.

http://www.nydailynews.com/life-style/people-apps-web-browsers-study-article-1.1913628

The average U.S. smartphone user now spends 88 percent of his or her time when using a mobile phone within an app and just 12 percent using the web browser.

http://www.capitalnewyork.com/article/media/2015/02/8561812/nowthis-scraps-its-website-goes-all-social

https://nowthisnews.com

Homepage. Even the word sounds old. Today the news lives where you live.

• Tumblr
• Kik
• Youtube
• Facebook
• Twitter
• Instagram
• Vine
• Snapchat

http://www.niemanlab.org/2015/03/a-wave-of-distributed-content-is-coming-will-publishers-sink-or-swim/

Focus more energy on the platforms that are still open. Why have we seen a boomlet in email newsletters? One reason: Email is still an open platform, and no one controls access to your inbox. Podcasts? An open standard that anyone can publish to. In both cases, the customer gets to decide the relationship with the publisher, not a middleman.

http://www.theawl.com/2015/02/the-next-internet-is-tv

http://marketing.voxmedia.com/2015/3/23/8208013/vox-dot-com-facebook-case-study-2015

http://www.nytimes.com/2015/03/24/business/media/facebook-may-host-news-sites-content.html

http://mediagazer.com/150323/p23#a150323p23

http://mashable.com/2015/03/17/buzzfeed-jonah-peretti/