Medium.com's view on writing - Spring 2015

http://niemanreports.org/articles/mediums-evan-hansen-the-real-unit-of-exchange-is-people/

The online publishing platform's head of content labs on optimum story length, writing for free, and how to fix the experience of reading and writing on the Internet.

Hansen spoke at the Nieman Foundation this spring in conversation with David Jiménez, a 2015 Nieman Fellow.

I think you start to see some of the seeds of why writing is broken on the Internet. Reading is an experience in which you’re engaging with another mind. The engagement between an author and a reader was getting severed, so at Medium we wanted to reconnect those dots.

The method for doing that, in addition to creating the tools, was to create a network, a place where people engage with each other and not just with documents. It took Facebook and social networks to realize that the real unit of exchange is not documents, it’s people.

People are a better judge of individual pieces of content than algorithms, but when you’re trying to review thousands of pieces of content in real time and make suggestions about what to read, it gets to be a problem. I think ultimately it’s a combination of people plus machines.

We ran some numbers to figure out if there’s an optimal length for writing on Medium in terms of people finishing a story. Our data scientists assured me that seven minutes is the ideal reading time for a post.

Two years ago, when Medium really took off, there was a resurgence of interest in long-form writing. Yet we accept any type of writing as long as it fits our terms of service.

Shorter stuff is great. Long does not always serve the reader better. Very few stories actually rise to the level of needing 10,000 words.

The idea is to publish stuff that is shorter, conversational, and ephemeral without displacing or removing long-form.

Whoa. That's a somewhat disappointing view. Why does any content, short or long, need to be ephemeral?

Whether taking four hours to create a post or four minutes, I would like the content to be something that I could read and find interesting many years later, at least in a historical context.

I'v noticed this when copying my content, dating back to 2001 for my maketoledo.com blog. It has been an interesting experience to relive moments that I had forgotten about either partially or entirely.

This line: "The idea is to publish stuff that is shorter, conversational, and ephemeral ..." sounds more like what would exist on a message board, such as my other site toledotalk.com.

But even at TT,