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Video ads within Facebook's Instant Articles
March 31, 2016
I'm pointing out the inadequate writing, contained within this WSJ article.
The social network said it will also allow publishers to place one additional ad unit at the bottom of every Instant Article, which it estimated could increase ad impressions by more than 20%. Currently publishers may include one ad for every 350 words of content.It’s the latest evolution for the Instant Articles program, which allows publishers to host content directly on Facebook instead of posting links to direct users back to their own websites.
The writer failed to mention that Instant Articles can only be viewed by installing and using Facebook's native app on a mobile device.
A user cannot view Instant Articles by accessing Facebook with a web browser on desktop, laptop, tablet, or phone.
It's likely that most Facebook users access the service from a mobile device and not a PC (desktop or laptop).
And it's also likely that most mobile Facebook users access the service by using the Facebook app.
With that knowledge, maybe the writer felt that it was useless to mention that Facebook's Instant Articles only work within the app because "everybody" accesses Facebook from the company's mobile app.
More from the WSJ article:
[Instant Articles is] designed, in part, to help address the problem of slow loading times on the mobile Web.
The writer failed to mention the slow loading times on the mobile web are caused by the publishers. In my opinion, the writer implies that the slowness problem is caused by the mobile web infrastructure or protocol. Maybe the writer thinks that the slowness is caused by mobile web browsers.
The mobile web is not slow. Mobile web brow
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