Digiday feed

Digiday -

WPP ups the data-driven arms race with the purchase of InfoSum - 2025-04-03T18:39:36+00:00

Digiday+ Research: Subscriptions and events gain steam among publishers’ most significant sources of revenue - 2025-04-03T04:01:00+00:00

More brands are blending deterministic and probabilistic data for hybrid targeting approaches - 2025-04-03T04:01:00+00:00

Media Briefing: Apple News ad monetization still ‘abysmal’ for some - 2025-04-03T04:01:00+00:00

The Home Depot adds another acronym — ‘ROMO’ — in next phase of negotiating retail media network measurement - 2025-04-03T04:01:00+00:00

‘It’s become a personality brand now’: Why Tesla’s brand perception is in a tricky spot as sales slump - 2025-04-03T04:01:00+00:00

How publishers drive meaningful performance with vendor partnerships - 2025-04-02T15:45:24+00:00

Andre ‘Typical Gamer’ Rebelo hits 1 million followers on Fortnite - 2025-04-02T14:45:38+00:00

The Independent bets big on individual talent-led verticals with the launch of Independent Studio - 2025-04-02T08:31:00+00:00

Why marketers shouldn’t follow Unilever’s plans to work with ’20 times’ more influencers just yet - 2025-04-02T04:01:00+00:00

Amazon courts media buyers with loss-leader tactics to compete with other major DSPs - 2025-04-02T04:01:00+00:00

Despite the uncertainty, some advertisers like Coca-Cola and Comcast have increased their TikTok spend this year - 2025-04-02T04:01:00+00:00

Future of TV Briefing: The programmatic state of play for this year’s TV and streaming upfront market - 2025-04-02T04:01:00+00:00

WFA sees 54% of multinational brands boosting influencer spending — with more relying on agencies to find creators - 2025-04-02T04:01:00+00:00

Why big advertisers are buying Brave’s search ads — despite its small size - 2025-04-02T04:01:00+00:00