Digiday feed

Digiday -

Media Buying Briefing: Have media agencies really spent half their upfront dollars on streaming? - 2025-07-21T04:01:00+00:00

Nestlé Waters proves with its Lion-winning ‘Sopranos’ ad that TikTok trends and AI stunts aren’t necessary to make an impact - 2025-07-21T04:01:00+00:00

With performance channels under scrutiny, these marketers are testing out brand-first strategies - 2025-07-21T04:01:00+00:00

Influencer marketing survival playbook: How the creator economy is shaping up in the back half of 2025 - 2025-07-21T04:01:00+00:00

Another sign the creator economy is growing up: brands hiring agencies of record - 2025-07-21T04:01:00+00:00

YouTube’s AI slop crackdown has creators concerned, marketers cheering - 2025-07-18T04:01:00+00:00

Generative AI sparks brand safety concerns marketers know all too well - 2025-07-18T04:01:00+00:00

‘Production is a big topic right now’: With AI moving beyond media, Publicis turns toward creative - 2025-07-18T04:01:00+00:00

Jargon buster: The key terms to know on AI bot traffic and monetization - 2025-07-18T04:01:00+00:00

Digiday+ Research: Publishers identify the top trends among Gen Z readers - 2025-07-17T04:01:00+00:00

Epic Games to rework Fortnite IP rollouts following creator backlash - 2025-07-17T04:01:00+00:00

Instagram offers a new guide to advertisers to convince them to try out its creator marketplace - 2025-07-17T04:01:00+00:00

Media Briefing: AI is the new middleman, and it’s coming for the browser - 2025-07-17T04:01:00+00:00

Overheard at Digiday’s CTV Ad Strategies event: Streaming is reaching 50% of all upfront dollars - 2025-07-17T04:01:00+00:00

Why traditional monetization tactics are costing publishers revenue - 2025-07-16T19:42:41+00:00