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Email vs Apps
This is another example of how the predicted death of email back in 2005 may have been a bit premature. Actually, in 2015-2016, I've seen stories about how email is dead, despite email's usefulness as a notification tool, and the growing popularity of email newsletters that have existed for many years.
“We tried to make a news app,” [Calacanis] explains. “It would be the Uber or Twitter of news ... Everyone agreed with that premise. There was a whole cohort [of startups] that were invested in to do that ... And they have all failed pretty hard.”
Calacanis ascribes this failure to two thing: app-building is expensive from a technical perspective, and getting a news app into people’s daily workflows is extremely hard.
“Half a million people downloaded the app, and about half gave their email," he recounts. "Only one percent of them used the app every day.”
So Calacanis started an experiment. His team would email the top 10 stories of the day to the email addresses they had gotten. They saw 40% usage versus less than 1% on the app. “40x the return,” he says. “And it cost 90% less. We didn’t need any of the developers.”
https://medium.com/@jason/email-newsletters-might-save-journalism-heres-why-5074ff364c20
From JR's : articles
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