Tt post mar 23, 2017 - b

http://toledotalk.com/cgi-bin/tt.pl/article/190557/27Apr2015/Free_Press

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The Toledo City Paper focuses on art, entertainment, and food. It has its place. It serves a purpose.

The TCP used to be a weekly paper, but now it's published every other week.

http://toledocitypaper.com/music/about-us

The Toledo City Paper burst onto the Glass City scene in 1997, bringing a bold new voice to a region that was ready for an alternative. Published weekly through 2008 and biweekly to the present day ...

The Toledo Free Press produced its main publication weekly until it closed. Eventually, the TFP added a second weekly publication that covered arts and entertainment.

Two papers published each week.

The Free Press also offered home delivery for its main paper. I don't know if the City Paper has ever offered home delivery.

With two weekly publications and home delivery for its main paper, the Free Press offered more advertising options than the City Paper.

It's possible that some businesses found advertising with the Free Press more attractive than advertising with the Blade, especially as TFP circulation numbers increased through late last decade.

In my opinion, advertising competition will bring the wrath of the Blade, regardless of the paper's content.

A new local startup media org, print or otherwise, that did not base its business model on advertising should incur no heat from BCI, even if the new media org acted like a local version of the Politico.

I'm not sure, but at the local or hyperlocal level, print publications may still be fine options for small businesses to place advertisements.

Start a print publication, earn impressive circulation numbers, attract advertising dollars from local businesses, and then you might garner the Blade's attention.

https://en.wikipedia.org/wiki/Toledo_Free_Press

It was founded in March 2005 by Thomas Pounds, a veteran administrator of daily newspapers in Toledo and Pittsburgh, Pennsylvania.

In December 2006, the paper announced it was moving its distribution day from Wednesday to Sunday.

On March 10, 2010, the paper added a Wednesday edition called the Toledo Free Press STAR, that was only available on newsstands throughout Northwest Ohio. The second edition focuses "on local arts and sports with a comprehensive calendar of events."

From its initial circulation of 30,000, the paper grew to a circulation of more than 100,000 in its heyday and declined to a 2014 circulation of 72,000, with 57,000 free home delivered.

On April 27, 2015, the paper announced its closure, citing legal troubles and ad pricing. The legal troubles undoubtedly include an ongoing lawsuit from 2011 by The Blade against the Toledo Free Press's publisher, Thomas F. Pounds, citing breach of contract by Mr. Pounds in his "Separation Agreement" with "The Blade" (his former employer).

The Toledo Free Press began in 2005. The TFP's circulation hey-day period occurred around the start of this decade. The Blade started its lawsuit in 2011. Coincidence?