Ezra Klein's new media venture Vox.com - March 2014

http://www.vox.com

Excerpts from the Mar 10, 2014 homepage article:

Project X was the pre-launch codename of Vox.

Vox is a general interest news site for the 21st century. Its mission is simple: Explain the news.

... our end goal isn’t telling you what just happened, or how we feel about what just happened, it’s making sure you understand what just happened.

We're going to deliver a lot of contextual information that traditional news stories aren't designed to carry.

Can you give me an example?

This article is an example. It tries to identify the main questions you might have about Vox and answer them in a clear, logically structured way.

We think that the traditional article format is ripe for reinvention.

It’s our job to experiment with all kinds of preparations: Feature articles, traditional news articles, Q&As, FAQs, graphics, videos (you saw the one above, right?), visualizations, and even faux-conversations like this one.

It means being willing to adopt a tone that isn’t intimidating and being honest that we’re also trying to figure this stuff out. It means developing some innovative new editorial products that let us deliver contextual information more cleanly, clearly, and regularly.

Our only promise is that our goal in all cases will be to move people from curiosity to understanding.

What will Vox cover?

Politics, public policy, world affairs, pop culture, science, business, food, sports, and everything else that matters are part of our editorial ambit.

Some of our topics will be about fast-breaking news stories and some will just be about important topics.

This is a great chance for us to experiment with new formats, storytelling devices, and different technology all in the hopes of delivering the best information to you, when you need it.

#media - #startup