Toledo Region Branding Initiative

I say, credit media mogul EconCat88 for igniting this latest trend in branding Toledo's image.

Last fall and this winter, Blade columnists and the Blade editorial board seemed to take a greater interest in the Toledo branding initiative after "The Hunt for EconCat88."

Nov 25, 2013 - Toledo must be defined by those who build

What happened to our branding effort? Where is the Chamber of Commerce?

Nov 29, 2013 - Nationwide, most people don’t quite know what to think about Toledo

Give “EconCat88” this much: His narrated videos of Toledo on YouTube, many of them portraying an urban wasteland, have done more to spark discussion of the city’s image than all the work of a +branding initiative formed in 2009.

That's a jab directed toward the branding effort led by http://toledoregion.com

As for Toledo’s branding committee, maybe it should find the reclusive man behind “EconCat88” — and hire him.

Dec 15, 2013 - Human assets elevate Toledo

I was still pondering all this when I went to see Keith Burwell at the Toledo Community Foundation. I wanted to talk to him about the Toledo branding initiative.