Innovative media needs better technology

#media - #startup - #cms

Apr 6, 2014 - NY Times - Vox Takes Melding of Journalism and Technology to a New Level

Ask Ezra Klein what prompted him to leave a high-profile position at The Washington Post to start a new website, and the answer is a little wonkish.

It was, in essence, about content management systems, Mr. Klein said.

“We were badly held back not just by the technology, but by the culture of journalism,”

he said of daily newspapers, as he offered a preview of his new site, Vox.com, which was introduced Sunday night.

While The Post is an excellent publication, he said, he felt that the conventions of newspaper print journalism in general, with its commitment to incremental daily coverage, were reflected in publishing systems, which need first and foremost to meet the needs of printing a daily paper.

That end of that last sentence is baffling in 2014.

My February 2014 thought

Producing a printed newspaper wastes money and slows innovation. If an old newspaper company feels the need to produce a printed product to "serve" the public, then that company should spin-off a small group of writers, editors, designers, and other tech people, and give the group its own company name and budget, and allow them to operate like a startup, creating new products for producing and sharing journalism. If successful, then eventually, the old wing of the company transitions completely to the new. If it fails, well, at least they tried.

Back to the Apr 6, 2014 NY Times story:

So in January, when he and his colleagues announced they would join Vox Media with the aim of creating a site bigger and broader than Wonkblog, it seemed to be another watershed in the news business: a moment when young talent began demanding superior technology as the key to producing superior journalism.

With printing to paper either a non-existent thought or a significant afterthought.

Technology has become crucial to every newsroom, of course, but not all technology has been designed equally. News organizations born in the print era have generally knit together disparate systems over the years to produce websites that integrate graphics, social media and reader comments with various degrees of smoothness.

Many all-digital organizations have built their content management systems from the ground up with the Internet in mind. That strategy, many say, produces a more organic melding of journalism and technology.

A little about Vox Media's CMS:

In this high-tech universe, Vox Media’s content management system — which even has its own name, Chorus, and is used to publish all the company’s websites — has earned recognition. It is credited with having a toolset that allows journalists to edit and illustrate their copy in dramatic fashion, promote their work on social media, and interact with readers — all seamlessly and intuitively.

Reporters and multimedia journalists say the enhanced technology of Chorus enables them to do things like make photos appear as a cursor slides down a page; add links automatically to copy; and identify problem commentators through word identification.

“Most journalists hate their content management systems,”

said Melissa Bell, who was director of platforms at The Post before she left with Mr. Klein to join Vox.

Chorus does not fix everything, of course, said Jim Bankoff, Vox Media’s ambitious chief executive, but it is sexy enough to be a recruiting tool. “For this generation of talent, which grew up digitally, *having the proper tools to ply their craft is essential,” he said in a recent interview. “Being able to offer them the best possible platform to achieve their goals is a great advantage.”