Snarky, tear-down content

http://www.wired.com/2014/12/life-and-death-of-the-racket/

http://www.thedailybeast.com/articles/2014/12/14/the-gospel-according-to-nick-denton-what-next-for-the-gawker-founder.html

It's quite common because it's easy to do. For some years, I created that type of belittling, satirical commentary on my message board ToledoTalk.com, and my targets were mainly local politicians and the other commenters I disagreed with.