Publishing to mobile app platforms instead of websites

Not in addition to, but solely within mobile apps that are maintained by other services.

The average U.S. smartphone user now spends 88 percent of his or her time when using a mobile phone within an app and just 12 percent using the web browser.

Homepage. Even the word sounds old. Today the news lives where you live.
  • Tumblr
  • Kik
  • Youtube
  • Facebook
  • Twitter
  • Instagram
  • Vine
  • Snapchat

Focus more energy on the platforms that are still open. Why have we seen a boomlet in email newsletters? One reason: Email is still an open platform, and no one controls access to your inbox. Podcasts? An open standard that anyone can publish to. In both cases, the customer gets to decide the relationship with the publisher, not a middleman.

#mobile #web #app #media

From JR's : articles
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