Facebook Instant Articles - May 2015

This could be a reason why Facebook will rule the media landscape too.

Snapchat's Discover is interesting, but the service does not have the reach of Facebook.

And I don't know what Twitter can do beyond the breaking news and discussion format that has been its forte for years.

Forget about the concerns by many media people and tech geeks, if the general audience enjoys Instant Articles, then the feature will expand to more publishers who won't have much of a choice but follow.

The media industry, especially the newspaper industry, brought this upon themselves with their failure to adapt and innovate.

Instant Articles is only a mobile app. I'm unsure why it would exist in any other format.

I still have a Facebook account that I rarely access. I was about to delete my account a few weeks ago, but I kept around because of the forthcoming Instant Articles feature. I installed the Snapchat app strictly for their Discover media feature.

I do not, however, have the Facebook app installed on my iPhone.

I'm guessing that most users access Facebook on their phones, and most phone access is through the Facebook app.

Many media websites see most of their traffic now coming from mobile devices: tablets and phones. But most of the mobile traffic is from phones.

It makes sense that Instant Articles starts as a phone app. It might also be a tablet app. But what would be the point of supporting mobile web and desktop/laptop web?

#mobile - #app - #media - #socialmedia