More people reading news on tablets

No surprise to me.

Aug 12, 2013 article:
http://pandodaily.com/2013/08/12/epic-launches-politico-goes-deeper-why-longform-is-flavor-of-the-month/

Even as some evidence suggests that people don’t read long articles online and mobile metrics indicate that people prefer to “snack” on news content on their mobile phones, editors and startups increasingly seem to believe that it is important to place more emphasis on longform reporting.

On Friday, we reported that people are spending considerably more time in mobile news apps than in other apps in general – 4.2 minutes per day compared to 3.2 minutes, according to Localytics.

Less publicized but perhaps ultimately more important, however, Localytics found that people spend 50 times more time accessing news app content on tablets than they do on mobile phones.

Those numbers back up Pew’s 2012 findings that tablet owners read more news and longer articles, as well as a study by Bowker Market Research and Book Industry Study Group that shows tablets are becoming the preferred e-reading devices.

Tablet ownership in the US is also growing fast – 44 percent of American households now have a tablet, up from 30 percent in 2012, according to Magid Media Futures.

The more connected reading devices there are in the world, the more opportunities there are for publishers to find readers that previously would have been difficult to access.

Future Web design for content-heavy websites may be tablet first and then downward for smartphones and upward for laptops and desktops.

#desing - #media - #tablet