New Toledo Region Branding Info - April 2014

"they've updated the online version with more examples of the overall branding."

Indeed. The Blade story that started this thread contains info that I missed in the original story.

Old ToledoRegion.com logo:

http://www.northdesign.com

New logo:

New Toledo Region branding kit - (pdf file) - includes images, font types, and color schemes.

# 95d600

# 262729

# d1d3d3

# ffffff

I like the badges, icons, or whatever they're called. Even birdwatching has one. It was an activity mentioned on the old site.

Some other images from the new branding kit:

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quote=175029

That's probably why a blank one existed, so you could, you know, fill in what you want.

You can use this HTML at Toledo Talk. Replace the three questions marks with whatever.

<div style="margin-top:20px; color:#262729; font-size:130%; font-weight:bold;">"I MAKE <span style="color:#95d600; font-family:cursive; text-decoration:none; border-bottom:2px solid #262729; font-size:130%; vertical-align:super;">???</span>
<br /><span style="padding-left:10px;">IN TOLEDO.</span>"
</div>

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my apr 7, 2014 comment:

That's hilarious. WSPD attempts to ridicule design work from a Toledo firm by pointing to the wrong logo. Apparently, accuracy is optional at the station.

makeit=Epic Fail

I doubt WSPD is qualified to discuss design based upon their website. But it's typical for local media orgs to possess some of the worst designed sites.

makeit=Ugly

It's interesting that the top of the WSPD site states, "Toledo News, Traffic, & Weather," but they have a drop-down menu option titled "NSFW." I could understand that kind of data existing on WIOT's site, but I guess class is also optional at the so-called news station.

makeit=infantile behavior

The little arrow in the new logo design that indicates forward reminds me of what exists in mobile apps and image slide shows or carousels where the right arrow usually implies more info, next, or forward.

Maybe the new design will have many applications, especially on the web or in apps.

This is simple HTML not an image, so it looks plainer, but the arrow and the text at the bottom are links that point to the same page.

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#toledo - #design - #advertising - #business