Checklist for sharing information during a crisis

Google Crisis Response

Excerpts from a Google doc titled:
How your information can be quickly & widely distributed in a crisis

Audience:

Individuals and organizations (e.g., government, nonprofit, schools, utilities) with information important to the public during times of crisis (e.g., transit information, power outages, shelter lists, and weather paths).
Why take these actions:

When a crisis strikes, you’ll want to get information out to the public as quickly and broadly as possible so that people can take action. Unfortunately, a lot of technical and organizational challenges arise during times of crisis that get in the way of these goals: large volumes of traffic crash websites, people duplicate work, and data gets lost in the shuffle. These following tips will help you prepare your technology to stay up in times of crisis and make it possible for others to access and distribute your information.
Checklist:

Review this checklist with your Information Technology (IT) staff or technical service provider/s:
Websites
Ask that in a time of crisis your websites can be quickly converted to only show static content in order to reduce server load, or the work your machines need to do, to handle spikes in website visitors during events.
Work with your IT team or vendors to develop a backup plan for website to handle any large increases in traffic.
Social media
Set up social tools to rapidly inform the public about new information during a crisis. Build your subscriber base by including your social media property information in your communications (websites, blogs, etc.). Update your social media pages regularly so people get used to relying on you for certain types and quality of information.
Arrange for multiple staff members to be trained on these tools and have an organization-level login for the accounts in case the regular account owner is unavailable.
Data Publishing: Publish all critical information on your website using these tools and standards:
Web feeds, such as Really Simple Syndication (RSS), make it quick and easy to update your content and to send those updates to interested parties who subscribe.
Open standards, like Keyhole Markup Language (KML) or the Common Alerting Protocol (CAP), are better than posting only PDFs on your websites. Although PDFs enable people to take the information offline, they also increase the load on your servers and make it difficult to easily re-share or combine your data with other information to create more useful visualizations. PDFs also do not work well as well on mobile devices, which are highly utilized during crisis events. Failure to use open standards may result in duplication of work, or delays in achieving your goals.
Structured files that conform to widely known open standards like Extensible Markup Language (XML), Comma Separated Values (CSV), and JavaScipt Project Notation (JSON) allow other individuals or computer systems to understand your information, and automatically ingest and share it. By publishing the content in a way that can be easily mapped or converted by a 3rd party provider, everyone benefits.
Open and sharable licenses, or those considered public domain (copyright-free), permit other groups to quickly consume the data without worrying unnecessarily about licensing issues. Otherwise, people might not re-distribute your content for fear of not having the rights to do so. Mark your licenses clearly on your website and in the files you publish.
Time stamps let those consuming the information know how old the data is and when it was last updated so they can decide whether to re-share the data.
KML format enables your geographic data, such the location of shelters or the movement of storm paths, to appear on certain geographic Google products like Google Earth and Google Maps, and to be shared across many mapping tools on the web.

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