Trendy but not always favorable in my book.
- infinite scrolling - (meh, whatever)
- cards - (I like this)
- pre-written Tweets (??)
Anyway, back to the trendy stuff.
The Los Angeles Times has a new-look website: a responsively designed effort from the same chaps behind sites for The Verge, Hearst and Mashable.
But apart from being mobile-friendly in its responsiveness, it also features a number of mobile-first design elements that we’re increasingly seeing across a number of websites.
There’s infinite scrolling – the likes of which you can find on qz.com.
There’s also a tablet-style “visual browse” mode, which works well on desktop and mobile (and presumably tablet) although on mobile it has much more of a Vox-style “card” look and feel about it.
Cards are increasingly becoming a fashionable way of displaying content online, and they work particularly well for mobile apps like Tinder and Secret as ways to quickly and easily view and share information.
For sites like Vox, they also help break up information into snackable bitesize chunks which helps explain their main articles.
Another (and perhaps the most interesting) thing is the LA Times’ “Sharelines” – pre-written Tweets readers can quickly share. These are positioned at the top of articles, as Nieman Lab’s Joshua Benton points out, to a) facilitate the fact that most readers tweet/share before reading and b) “serve as bullet-pointed story highlights to draw the reader in.”
Journalist baffled by Quartz.com design - Dec 09, 2014
What does "mobile first" mean to the media? - Jan 13, 2014
Digital media and web services unbundling their products - Jun 04, 2014
Web vs Native apps in 2013 and beyond - Oct 22, 2013
Breaking the web in 2014 - 2016 - May 31, 2016