1 min
Advice for TV news reporters on how to sound dramatic and urgent
"This story is rapidly changing."
July 3, 2013 BoingBoing.net post
The biggest leak of all this week: a document from a television news consultancy that lists words and phrases reporters should use to add a sense of (OMG!) urgency to TV news reports.
July 2, 2013 - JimRomenesko.com
Consulting firm SmithGeiger has given its TV clients a three-page list of phrases intended “to help reflect and promote urgency and a ‘happening now’ feeling in a newscast.”Here are the words and phrases that SmithGeiger suggests be used:
- we do have some breaking news right away
- rapid developments
- this story is rapidly changing
- you saw it here first just minutes ago
- we are going to be covering this live for you
- breaking overnight
- you are looking live
- but first we begin with
- all new
- new right now
- new developments are unfolding
- we are watching with you these first pictures live from the scene
- this is a rapidly developing situation
- breaking as we go on air
- you’ll hear in just seconds
- take a live look behind me
- but after we told you…we kept asking
- we’ve been talking about this in the last hour
- we want to give you the very latest
- we are going to stay on this story every step of the way
- we have new information for you as soon as anything happens
- we are following this closely and are making sure you don’t miss anything
- we are going to stay on this story night and day
- we are not stopping with our coverage until this story is done
By JR
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