Stories to Read - Feb 2, 2016

and read again:
http://fivethirtyeight.com/features/selzer

http://www.selzerco.com

SELLING INTELLIGENCE: A NEW BUSINESS MODEL FOR NEWSPAPERS
http://www.selzerco.com/article6.html

FALLACIES OF STOP SURVEYS
http://www.selzerco.com/article1.html

AN INFORMAL LOOK AT COLUMNIST READERSHIP
http://www.selzerco.com/article2.html

MARKETING THREATS AND OPPORTUNITIES: PUBLISHERS' AND CEOS' PERSPECTIVES ON THE NEWSPAPER INDUSTRY
http://www.selzerco.com/article3.html

DIGGING DEEPER INTO READERS' RELATIONSHIP TO THE NEWSPAPER: RESEARCH ON REDESIGN AND NEW PRODUCT DEVELOPMEN
http://www.selzerco.com/article4.html

#media #business #design